60th Annual KOI-Federated Cavalcade of Customs Set for Jan 10-12

Nation's Top Car Show Also Offers Wide Range of Training Seminars

STAUNTON, Virginia - The nation's best custom car show has also become one of the country's premier training expos. The 60th annual KOI Auto Parts-Federated Cavalcade of Customs, scheduled for Jan. 10-12 at the Duke Energy Convention Center in Cincinnati, promises to offer more training for professional service technicians and shop owners than ever before. The Cavalcade also features some of the coolest custom cars as well as a weekend filled with celebrity appearances and special events.

"The Cavalcade gets bigger and better every year and we have expanded our training expo to feature more training opportunities for service techs and body shop personnel," said Dave Wesselman, vice president of KOI region. "In addition, our VIP event for top customers has proven to be very popular, so we will be adding more industry experts to share their best practices. We set another record last year for the number of training classes and participants and we expect to exceed both those totals at the 60th Cavalcade. As always, we want to thank all the people at KOI, Fisher and Federated who help make the Cavalcade such a huge success."

Nationally respected marketing guru, Ron Ipach, "Captain Car Count" from Repair Shop Coach, will be the featured speaker at the VIP event for shop owners on Jan. 11. He will provide an exclusive, can't miss presentation, discussing techniques and tips to help installer shops thrive. Larry Pavey, CEO, Automotive Parts Services Group and president, Federated Auto Parts, will also be a guest speaker at the VIP event.

"Larry Pavey is back again this year to provide his 2020 state-of-the industry talk, which is always well-received," said Wesselman. "We are looking forward to Ron's speech, which I know will resonate with the shop owners in attendance."

On the opening day of the show, KOI will host its annual Student Day where approximately 300 students from local high schools, adult education programs and colleges will have the opportunity to attend a morning session featuring testimonial presentations from successful auto care industry professionals. The balance of the day will be spent at the car show before it opens to the public.

As part of the training expo, nearly 50 Federated/KOI vendor partners will participate in a booth show, displaying products and answering questions for attendees. Participants can also get an update on new product offerings and current product lines. Training for service technicians, body shop personnel and shop employees will be available as well as additional courses for shop owners and decision makers. To learn more, visit https://www.koiautoparts.com/cavalcade/training-expo-info.html.

About Federated
Federated Auto Parts is one of the largest auto parts distribution and marketing organizations in North America. For nearly four decades, Federated has provided its customers with quality name brand parts, programs designed to grow their businesses and experienced counterpeople who are knowledgeable in today’s ever-evolving automotive technology. Headquartered in Staunton, Virginia, Federated is a founding member of the Automotive Parts Services Group (The Group). For more information, visit  www.federatedautoparts.com.